3 trends shaping the future of peer technology

  • In its infancy, proptech has the potential to become a major superpower for the coworking industry, according to Hector Kolonas, cofounder of data syncing platform Synkaru and author of This Week in Coworking newsletter.
  • This week at GWA (Global Workspace Association), Kolonas sits down with four other peer industry experts for the “Behind the Screen: The Past, Present and Future of Workspace Tech” panel.
  • With four decades of experience under their belts, these industry veterans provide unique insight into why technology is important in the longevity of the coworking industry.

a 2021 JLL Report shows that the number of property technology (proptech) startups has grown by 300% over the past decade.

That’s hundreds, if not thousands, of companies dedicated solely to one mission: Make real estate operations more seamless.

In its infancy, proptech has the potential to become a major superpower for the coworking industry, according to hector colonasCofounder of Data Syncing Platform syncroo and author of coworkers this week Newspaper.

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This week GWA (Global Workspace Association)Colonus sits with four other industry experts for the “Behind the Screen: The Past, Present and Future of Workspace Tech” panel.

With four decades of experience under their belts, these industry veterans provide unique insight into why technology is important in the longevity of the coworking industry.

Panelists include Sofia StolbergWhich is responsible for launching Piloto 151, Puerto Rico’s first coworking space nearly a decade ago, and currently runs the mail management service PilotoMail.

Brian Sutherland Expertise comes from within the marketing and e-commerce industry over the years. Taking on this experience, he is currently serving as Yardi’s Vice President of Commercial Real Estate.

miro miroslavThe company was founded in 2015 by OfficeRND’s cofounder and CEO, when workplace operations first noticed a lack of efficiency.

In 2017, Ginger Dhaliwal Cofounded Upflex, a B2B (business-to-business) platform, aims to provide professionals and companies with easy access to sustainable flexible work solutions.

Three trends to watch for in the future

The past decade has included major advances in workplace technology adoption, but current and upcoming trends may progress faster than ever.

Here are some of the trends these panelists hope will transform office technology, and why operators should be prepared for the changes.

1. Modular Stack vs Single Provider

According to Colonus, there is a growing gap between customers who prefer a modular stack of services from different vendors, and those who prefer to stick with one provider for all their technical needs.

To remain competitive, it will be important for proptech companies to be fully aware of who their target audience is.

2. Flex Space-Specific Innovation

a survey from CBRE shows that 94% of financial services organizations will adopt a hybrid model in the near future, while 44% expect their flexible office acquisitions to more than double by 2024.

The official normalization of flexible offices means that tech providers must be two steps ahead of supporting coworkers as many opportunities arise.

It is clear that the future is hybrid, and by incorporating appropriate technology into office options, operators can learn from and address the needs of their occupants, increasing the likelihood of businesses becoming repeat members.

3. Data Leverage

Real estate has been infamous for its slow embrace of technology, but the past few years have proved just how invaluable it is to the industry.

By Newfound data gatheringFlexible workspace operators and technology providers can both gain critical insight into how spaces are used and identify the best ways to operate and support occupants.

Using the data doesn’t just mean how many entities are in an office, it provides operators with unparalleled insight into what can be done to improve their workspace.

Data optimization means that peer operators can better understand their members, create a more equitable environment, and meet the needs of workers.

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