A Look Inside the Newly Opened Ned Nomad Membership Club and Hotel via Renowned Curator Richie Akiva
For membership clubs and fine hotels, style is everything. This is especially true at The Ned Nomad, New York City’s newest membership club and hotel. Located at 1170 Broadway, this location was formerly home to the Nomad Hotel. After the hotel closed in 2021, Membership Collective Group (MCG) occupied the 117000 sq ft space. MCG, which is owned by Ron Berkeley, is best known for its other membership clubs and properties including Soho House. Berkeley and Soho House founder Nick Jones tapped global hospitality powerhouse Richie Akiva to act as its New York counterpart and hotel curator. Akiva has been driving New York’s nightlife and most prestigious society festivals for the past twenty years, with intricately designed venues such as The Darby Social Club and Butter NY, with 1OAK globally, the most exclusive global from St. Tropez Programs have been known to throw up. Capri as well as at their annual Met Gala event.
After the first The Ned opened in London in 2017, it was only a matter of time before the New York outpost was built. This hotel and private club hybrid offer a truly unique experience. Housed in a Beaux-Arts style building, also known as the Johnston Building, it was rebuilt in 1903 as a store and office. Like many New York City buildings built during that era, it features unique architectural details, including several rotundas and limestone facades.
Unlike a typical hotel, even most luxury hotels, The Ned Nomad was renovated to honor the original details and charm of the building. Going beyond the standards of the modern hospitality industry, it almost feels like stepping back in time. Design really is paramount to the experience.
Akiva tells me, “The smallest details are the most important things. While not everyone notices them, the people who do notice them are a small percentage of the people you want to impress. That’s what we do for it.”
There’s nothing about the 167 guest rooms at The Ned that feel like an ordinary hotel. There is no standard furniture or general landscape art from room to room. MCG’s design team completed the 1920s-style space with vintage pieces, original art, and even hand-woven rugs (no commercial grade carpeting here). There are even bespoke lighting fixtures.
While the bathrooms feature new tiles and fixtures, the timeless style of these spaces is visually matched with the beauty of the room. In addition to generous showers, the suites also feature classic claw-foot tubs, which make for the ultimate throwback experience.
While guest rooms can be booked by the public, they don’t have access to all membership locations, which makes Ned’s feel even more exclusive. However, they do have access to the first floor of Little Ned’s and Cecony’s, both of which are also open to the public.
One thing that makes The Ned special is the incredible selection of art throughout the space. called a different centuryNed’s collection was curated by Kate Bryan and Anakena Paddon. Their selections were inspired by the fact that the building was once owned by Carolyn A. Johnston had, during a time when it was incredibly rare for women to own buildings. The curators explain, “This collection asks whether a different century Maybe that’s what it sounds like and what is meant by representation, now and then. ,
The nearly 300-piece collection spans spaces for the public and members throughout the building and features a list of prominent names from the New York art scene including museum-level talent as well as new voices including Patricia Cronin, Rashid Johnson, and Patricia Cronin. Marilyn Minter, Laurie Simmons, Hank Willis Thomas, Glenn Ligon, Kevin Beasley, Cassie Namoda and Ariel Mitchell.
Cronin whose collection has several pieces including Zenobia in Chains And beatrice sensei tells me, “Ned Nomad’s beautiful Beaux-Arts building is the perfect reference for my watercolors of neo-classical marble sculptures created by the first professional female sculptor, Harriet Hosmer. Ghosts of the past updated for today when women continue to move forward to take public space.”
Just outside the lobby is Ned’s Club level, a members-only space. There are several rooms in this area which include a jaw-dropping atrium. The atrium is covered in glass and has an indoor/outdoor vibe that feels like a garden during the day. At night, the space turns into a lounge with live performances of the night on stage. Akiva told me, “We have weekly programming from live jazz bands to top New York DJs as well as pop-ups by Miguel, Badius and Robin Thicke. There are major acts in the works for future performances and we are looking forward to exciting Will continue to surprise guests with concerts. ”
There is also a club bar, The Little Ned (a two-story pub-like bar), The Magic Room on the second floor, The Rooftop Bar and Lounge with Library, which can be used as a workspace during the day with WiFi Is. for laptop. Akiva told me, “It was one of the few places that hadn’t changed much since the time of the Nomad Hotel, but we wanted to include it in the membership club and update it to really impress members and guests.” wanted. It had so much character and charm and it was a natural element. We changed it but we kept it as a library to preserve the history and architecture of New York.”
Next to the lounge is The Ned’s Dining Room. It has the same kitchen as Cecconi, but has a more high-end menu. With wood-paneled mahogany walls, original stained glass windows, and parquet ceilings, it has a sophisticated old-fashioned charm. Yet, even with racing green fluted leather dining chairs, floral banquettes, burl wood tables and Murano glass pendants, it feels just as comfortable and exclusive.
Little Ned’s is a small bar space located on the first floor that is accessible to members as well as hotel guests. However, a mezzanine is open to members only. The space features 1920s-style booth seating, with upholstery inspired by Ned London. There are also comfy club chairs to sit on surrounded by burl wood tables. The best part is that there are views of the Empire State Building from here.
One of the most notable places in The Ned Nomad is the Magic Room. The interior design in 1930s cabaret clubs was influenced by Art Deco. There is a gorgeous dark high gloss painted ceiling overhead and a stage with a plush ambiance. This intimate space will feature live shows as well as event programming. Akiva notes that small details like the lanterns on the chic wooden bar being dimmed properly, the DJ placed as the focal point of the room, vintage throw rugs and other design elements to create the dance floor space are all guest experiences. contribute to.
There is also an outdoor terrace decorated with Muran glass lanterns and a classic checkered floor below. The design was inspired by The Ned London’s rooftop.
The first floor is home to Cecconi’s location in Manhattan. It features a beautiful hand-chipped mosaic and terrazzo-striped floor, a unique take on the brand’s signature stripe. With a navy velvet banquette, golden-yellow leather chairs, and a polished wood bar, the design was inspired by classic mid-century Italian trattoria. The venue is open to the public for walk-in, although members and guests are allowed to make advanced reservations.
What’s next for Ned?
Akviva revealed that the hotel is working on a signature fragrance in collaboration with a top supermodel, which should be launched during the holiday season. There will also be a lineup of New York Fashion Week programming. A spa and additional concierge services are coming soon.
The gym, while open, is still being upgraded to have state-of-the-art equipment for the use of members and guests. MCG also operates an additional location on the American Stock Exchange in the Financial District. It is expected to open in 2024.