Home » ActionIQ Named Finalist at Digiday Technology Awards to Work With News Corp in 2022

ActionIQ Named Finalist at Digiday Technology Awards to Work With News Corp in 2022

by Ananya Arora
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AIQ CX Hub recognized in the Best Marketing Analytics Platform category

New York, 11 October 2022 /prnewswire/- ActionIQ, The leader in customer experience (CX) solutions that deliver actionable insights from customer data today announced that it was selected as a 2022 Digiday Technology Award finalist in the Best Marketing Analytics Platform category, honoring News Corp. Helps in providing consistent customer experience. To move all your media brand from advertising to subscription business model. The Digiday Technology Awards recognize the technology that is modernizing media and marketing.

(PRNewsPhoto/ActionIQ)
(PRNewsPhoto/ActionIQ)

“With the elimination of third-party cookies, we need a strategic shift from advertising to subscription revenue models, and a solid first-party to deliver personalized customer experience across media units, while reducing the cost to do so. Data strategy is needed successfully,” said asfand pourmandSenior Vice President and Global Head of Product of News Corp. “Working with ActionIQ allowed business teams to extensively search and organize a global audience and execute cross-brand use cases including cross-sell, retention, winback and personalized offers. Not only do we subscribe Being successful in moving towards the model, we also opened up many new revenue opportunities.”

“Overall, the work of the designated judges in 2022 demonstrated that tech companies are empowering advertisers and publishers to focus on new and established revenue streams while keeping the customer experience in mind.” Digiday In his recap of this year’s award finalists.

“The successful partnership with News Corp is a direct result of our dedication to driving personalized, valuable customer experiences, and we are extremely proud to have been selected as a 2022 Digiday Technology Award finalist for this work. This is yet another endorsement That’s how AIQ CX Hub brings real business value to customers,” said Leah PopeChief Marketing Officer of ActionIQ. “Customer data is the foundation of personalized, impactful customer experiences, but this data must be available to business users, integrated across all sources and analyzed to extract actionable insights to organize experiences that differentiate the brand and drive revenue. This is where the AIQ CX Hub excels, and our work with this media customer is a perfect example of that.”

The ActionIQ CX Hub, powered by a CDP, empowers organizations to flexibly and securely leverage the solutions they need to power large-scale personalized experiences. The technology team maintains complete control of data governance while providing self-service access and seamless integration to business users. This allows business teams direct access to locating customer data they need to organize both real-time experiences and omnichannel customer journeys.

Details about the 2022 Digiday Technology Award finalists can be found Here, The award winners will be announced in a virtual ceremony 17 November 2022,

About ActionIQ

ActionIQ CX brings order to chaos. Our Customer Experience Hub empowers everyone to be CX champions by giving business teams the freedom to locate and act on customer data, while enabling technical teams to enhance existing technology investments to manage data governance, cost and performance. and helps to increase. Enterprise brands such as Autodesk, M&T Bank, niman marcus, Hertz and many others use our CX Hub to drive growth through exceptional customer experiences. Leam more actioniq.com,

media Contact

Brian Fortuna
Hudson Cutler for ActionIQ
[email protected]utler.com
+1-315-404-5756

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