Many people think that articles and blogs are the same, but once you start working on content, you’ll realize that there are quite a few differences between these two major types of writing. Writers must know the differences and how they can optimize both writings to give you the most incredible engagement and customer conversion.
Both article and blog writing are critical components of content marketing, so freelance and other writers must know how to place the two to get the most out of each. In the article below, we’ll discuss Article vs. Blog to understand the key differences that can help you create better content as a writer.
What is an Article?
An article is a formal piece of writing. It has information and statistics that inform the readers regarding a specific topic. Articles also focus on providing some evidence for whatever claim their making. Articles focus on opinions less than blogs do. These articles are also generally more long-form than blogs. They’re also based on facts and research and thus have a more scholarly tone.
What is a Blog?
A blog is more at the moment than an article. If we take it back to its literal definition, then blogs are weblogs. This means that they’re a lot more personal than articles. They’re also informal, and the information stored mainly focuses on properly maintained personal insights.
It’s a way for people to express themselves, which doesn’t have a basis in research but rather an account or experience. It can also be a collection of stories or anecdotes relatable to an audience.
Key Differences Between Article Vs. Blog
Articles can be published anywhere, like news sites and magazines. However, writers generally publish blogs under the umbrella of a website. Many companies have blog posts to engage different customers with their products. Articles base their findings on facts which is why you can publish them on any notable website. Blogs are all about opinions which is why they require the domain of another website.
- SEO Keywords
The purpose of articles is to provide information for the readers’ benefit or to dispel some myth or narrative. However, when writing blog posts, one of the significant factors that writers must keep in mind is that they must track Search Engines Result Pages (SERPs). Due to this reason, blogs must-have SEO keywords, and often blog writers will make their posts based on the SEO keywords present.
- Personal Opinion
Except for op-ed pieces, most articles try to avoid expressing personal viewpoints. Reporting, data, and statistics more heavily influence them. On the other hand, blogs frequently give personal accounts of events and rely less on reporting and statistics. For instance, the 2017 Defense Budget of America will be the subject of an article that includes comparisons to prior budgets, statistical information, and responses from a wide range of people. However, a blog about the budget may only include the author’s viewpoints and thoughts regarding the new budget.
The audience often reads blogs for personal opinions to know how the experience was for the writers. But with articles, the readers want space to formulate their own opinions.
Articles are generally more long-form. They must be more than 300 words or above 1000 words. However, blogs can be as short or as long as you would like for them to be. There are blog posts that are only 200 words long and blogs that are 3000 words long for many people; that’s the beauty of them.
The average length of any article is generally between 1500 and 4500 words, so ample information is available for the readers.
- Style and Tone
Blog writing applies in a very informal manner. It frequently has few difficult-to-understand terms and is brief. Blogs strive to communicate with readers using everyday language and vocabulary, whereas articles attempt to replicate literature in a journalistic style.
Composing weblogs and articles have various nuances, which can assist writers in better targeting their audience. Both are necessary, and the groups of individuals they serve may even overlap, but the truth stands that knowing the kind of content to provide will help your writing have the desired effect. Ensuring that the writing meets the reader’s expectations is crucial. There is an audience for both article writing and blog writing. However, it’s necessary to know your audience so you can deliver the correct style and tone.
Articles are generally in second or third-person format, whereas blogs invite the first-person perspective.
Blog posts emphasize chronology in the sense that if you visit the blog area of a blog site, then you’re likely to find the newer blogs first and the older blogs later on. Articles mention dates, but their presence has less to do with when they were published and mainly with the relevance of that particular article.
- Editing and Reviewing
With article writing, there is a whole team behind the reviewing and editing the piece as articles are meant to be verifiable and must state accurate information. Typically, articles are written for major magazines and undergo a rigorous editing process to ensure that they are error-free. Conversely, blogs typically undergo minimal editing or are self-published. However, as blogs become more popular, editing is becoming an essential part of the publication process, and blogs are continually changing. The internet, however, offers a platform where anything goes, and currently, one distinctive aspect of blog writing is the need for a process for inspection and editing.
Article writing occurs in isolation. By this, we mean that articles can exist independently without updating. Blogs, on the other hand, must be updated, and thus there’s also more room for repurposing content in blogs. Article writing isn’t a constant funnel of information as these come more out of a need for spreading information that is proper and necessary for the masses. Blogs, however, focus on remaining relevant and churning out as much content as needed to keep audiences engaged.
Hire a Professional Content Development Company
We have mentioned all the ways that we believe articles and blogs differ. However, you may discover other ways as you engage in article or blog writing. Both articles and blogs have their charm. However, the type of content writing you opt for depends on the goals your company wants to meet.
If you need help with writing articles or blogs for your website, then you may enlist external help. In this case, you can delegate your business’s content development and, thus, article and blog writing to a professional content development company. Content companies have expert writers who know how best to engage your target audience with engaging and detailed blogs and articles.