Bridging the Technology Paradox – Metaverse Vs Universe – J&K Latest News | sightseeing

by Devasi Chattopadhyay

Globally, most businesses and tech media, both online and offline (read print), have been discussing the muted and declining revenue of the Facebook parent meta platform amid increasing competition from TikTok for the past few days.
When I see these two organizations, I often wonder, is it time to break away from ‘technology’ and reconnect with each other in the real world? But the question is, what would we consider the real world today? Is this the actual ‘virtual’ world we are talking about?
Technology has literally and surely taken over most of our lives and businesses. If we analyze our behavior and consult technical journals such as techjury.net, which is a one-stop-shop for everything related to software and equipment, the data source will show that:
Today, on an average, a person checks his mobile or smartphone 90 times a day. Globally, 50 percent of teens are getting addicted to their smartphones. And, more than 6% of the global population has Internet addiction (IA). And, this ratio exceeds the percentage of drug addicts worldwide.
Since 2001, in a time span of 20 years, the number of Internet users has increased by 1000%, said Andrew Proulx, MD, of Queen’s University and an avid researcher on addictions. He wrote in his article, Internet Addiction: Facts and Statistics, ‘The Internet certainly offers a lot of potentially addictive activities: shopping, gambling, chatting, discussion, online relationships, gaming, information-seeking and pornography viewing. . Most people know what it’s like to be tempted to spend more time online than they had planned, but for some, it turns into a consumption addiction,’.
Internet addiction has emerged as a universal issue. However, its localized percentage varies geographically. Cecilia reported, ‘A random effects meta-analysis showed an overall global prevalence estimate of 6.0% … Cheng and Angel Yi-Lam Lee, in their thesis ‘Internet Addiction Prevalence and Quality of (Real) Life: A Meta-Analysis of 31 Nations Across Seven World Regions’. In the Indian context, the prevalence of Internet addiction is thought to be 1.3% of the general population, as noted by a study by Sharma, Rao, Benegal, Thenarasu and Thomas D in their ‘Technology Addiction Survey: An Emerging’ . anxiety’. Which literally means that the total population of 17 million in India is addicted to the Internet.
Simply put, our smartphone or cell-phone or work, as we call it, already has our cameras, our calendars, our alarm clock, our notepads, our book, our music system, our mathematical abilities, our dictionaries. , has changed our thesaurus. Our writing ability, our ability and willingness to play outdoor sports and many other important activities including how we handle our banking and financial transactions and use blockchain technology for our investments. The only things left to replace the mobile phone in our lives are our family, and how we produce. Do we want our smartphones to replace them too?
So, when we consider the development of internet and mobile technology in our lives, how fast is fast, and how important? Currently, there are 4.88 billion Internet users and 5.29 billion mobile phone users in the world. And, our ecosystem is rapidly entering the world of 5G, AI, and our latest love – the ‘metaverse’.
The term ‘metaverse’ was first mentioned in the 1992 science fiction ‘Snow Crash’ as ​​a portmanteau of ‘meta’ and ‘universe’ – meaning, the universe beyond. We often associate Metaverse development with advanced virtual reality technology due to the increasing demand for immersion by Internet users. Web3, the concept of a decentralized iteration of the Internet, also influenced recent interest in metaverse development. We have used Web3 and Web3 to exaggerate the progress of various technology projects by interested parties in the technology and mobility business sector to deliberately influence public opinion in favor of these organizations through creative and manipulative public relations campaigns. Metaverse has been used as a recent buzzword.
However, as a public relations and communications professional my concerns about the growing chatter on the Metaverse system stem from the challenges we already face in dealing with the addictive and manipulative use of social media, video games, and online gaming. are. And, I sincerely believe that the rubbish and development of this stage of technology first needs to be balanced by prudent regulatory and social counter-measures.
In the age of the World Wide-Web and social media, information privacy is already a concern for all of us. With the implementation of the metaverse, it would be very easy to breach another. Therefore, it will be necessary to regulate, as all players in the field will probably collect personal information of users through biometric data from wearable virtual and augmented reality devices. The Meta Platform (formerly Facebook) already plans to employ targeted advertising within its Metaverse, addressing concerns related to the spread of misinformation and loss of personal privacy by the use of consumers’ personal preferences by advertisers and social media platforms. and increasing. Because, today ‘users’ personal information’ is the ‘new oil’, meaning revenue stream. Do I need to say anything else?
Addiction and problematic social media use are my real concerns. Internet addiction disorder, addiction to social media and video games can have both mental and physical consequences, leading to depression, anxiety, and many other psychological illnesses affecting our society. Behavioral experts are also concerned that we may be using the metaverse as an ‘escape’ from our reality, similar to the way we use drugs to escape from reality.
I wondered how interested players are trying to shape the media narrative as the absolute requirements for the seamless business and social development of 5G, AI, advanced robotics and the metaverse around the world. No, they are not.
The media statement should be that we should be responsible and cautious in using these powerful technology tools and we should first take counter-measures to deal with the adverse effects of this technological odyssey.
Our first resolve is to protect our ‘universe’. When we protect it, only then should we think of going beyond it. (IPA)

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