IRI and NPD complete merger, creating a leading global technology, analytics and data provider

Chicago and Port Washington, NY, August 1, 2022 – Information Resources, Inc. (“IRI”) and NPD Group (“NPD”) have completed their merger to create a leading global technology, analytics and data provider. The merger brings together partners from around the world to offer more than 7,000 customers a comprehensive, accurate view of consumer behavior and aggregate retail buying and consumption trends across a wide range of industries. A unified name and brand for the combined company will be announced later.

The combined company will empower brands and retailers to collaborate, better serve their customers, respond to trends, and leverage more powerful insights to drive growth. Together, IRI and NPD have deep sector knowledge, leading data assets and strategic retail relationships in over 20 industries including CPG, Softline, Hardline, Beauty, Technology, Food Service and Food Consumption. The company’s unparalleled insights capabilities will be powered by Liquid Data, an industry-leading technology and data visualization platform.

“We are thrilled to merge our two great companies and create one strong organization together,” said Kirk Perry, President and CEO. “Our combination sets a new standard, raising the bar for innovative technology, rich insights and data-driven advisory services across industries. As a company, our world-class team will offer the greater range of total store reads and consumer wallets and stomachs. The possibilities are endless for our customers, our people and our company.”

Todd Johnson, Chairman of the Board of Directors, said, “Today marks an important milestone for our company and the industry. Our combined company is dedicated to supporting our wide variety of retailer and manufacturer customers with comprehensive and powerful insights from around the world. We are best positioned to help them navigate the ever-evolving consumer landscape. We look forward to realizing the immense value of this combination for our customers, employees and partners.”

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H&F, a leading global private equity firm, is a majority investor in the combined company. Vestar Capital Partners (“Vestar”) and New Mountain Capital (“NMC”), which were long-term investors in IRI, maintain significant investments in the combined company.

The combined company’s executive leadership team, as previously announced, will be led by President and CEO Kirk Perry, and will include senior leaders from both IRI and NPD. The combined company’s board of directors will be led by Chairman Todd Johnson and will include Kirk Perry, former NPD CEO Karin Schoenbart, former IRI President Jeff Ansel and representatives from H&F, Vestar and NMC.

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