‘Slow’ Uber Should Do Better in the Grocery Delivery Space — Retail Technology Innovation Hub
Uber’s global head of grocery and retail and former CEO and co-founder of Cornershop, Oskar Hjertonsson, said during a press conference that Uber is launching new features, and it’s “the most comprehensive yet for the firm’s grocery vertical.” Update”.
The changes come because Uber is “betting massive on grocery,” Hjertonson said.
Meanwhile, Therese Lim, Uber’s senior director of new verticals and grocery products, outlined the upcoming changes to the Eats app, noting that they aim to make grocery e-commerce the equivalent of in-store shopping and restaurants on Eats. As easy as ordering.
The new order scheduling feature allows customers to place orders regardless of whether a store is open, either for the next available delivery window or during another open time slot.
Lim noted the feature stemmed from customer feedback and was intended to address the hassles surrounding whether stores are open or couriers are available for purchase.
Another new feature is live order tracking, which will allow customers to follow up and interact with the person buying the order.
Ladd said: “Uber has been slowing down its grocery delivery services since launching US grocery delivery on Eats in July 2020.”
“But the latest update indicates that the company does not intend to sit back and let Instacart and DoorDash dominate the third-party service, according to an article by Grocery Dive.”
He said: “I have bad news for Dara Khosrowshahi. The new features announced by Uber Eats will not affect sales on Instacart or DoorDash in any way, shape or form.
“Actually, let me be completely clear – if this is the best that Uber can do when it comes to grocery delivery, I strongly recommend Khosrowshahi to discontinue the program and split the business.”
Ladd said: “I bring a unique perspective to this topic from the past several years working as a consultant for globally leading companies in this industry.”
“I know data related to technology, operations, pricing models, sales and customer behavior from leaders in the industry. Uber’s strategy just isn’t enough. Not even close.”
Ladd believes the only way for Uber to become a major player in the third-party grocery delivery business is by doing one or more of the following:
1. Get Instacart. “Recent events in the economy have given Uber a bounty. Instacart’s valuation fell from $39 billion in 2021 to $14.7 billion today. Uber has a market cap of $45.77 billion. Uber may acquire Instacart.
2. Partner with TikTok To reinvent the model for online grocery ordering and delivery.
Ladd concluded: “In short, create a user experience that allows customers to bypass Instacart and DoorDash. This has incredible potential for Uber in many ways. Uber should do better. End of story.”