One of the most widely used content management systems on the market is WordPress. Its popularity is due to its effectiveness, user-friendly interface, free edition with many features, support for a huge variety of themes, and plugins that cater to the various requirements of various types of websites and applications. Also, there are numerous options available for hosting for WordPress. The advantages of it are numerous.
As more and more bloggers choose to utilise WordPress as their blog’s content management system, in this article we go into great detail on how to optimise a WordPress post for Google.
Benefits of optimizing a WordPress article
Every day, millions of new pages are added to the internet. How do you ensure that the correct audience finds your blog amid this overflowing sea of content so that it receives regular attention and conversions? The use of optimization is here. Only when your content has been optimized for search engines will it have a chance to rank for particular keywords and appear on the front page of search results.
10 Tips for on-page optimization of a WordPress post
The ideal WordPress post should address all of the items on this checklist.
- Comprehensive keyword research
In essence, keywords are the precise words and phrases that content writers and SEOs aim to rank for. Queries are the words and phrases that users use to search on Google. The Google search algorithm ranks a list of pages in relation to each search query based on the keywords for which each page has received a ranking. You may use a variety of tools, including SEMrush, Ahrefs, and Google AdWords, to help you with your keyword research and locate the best keywords for your content.
- Select a good hosting company for WordPress.
The speed of a website is crucial for its optimization. Your decision in terms of a hosting company is crucial. As it is quick and dependable, managed WordPress hosting from Cloudways is a great choice. The cloud is becoming more and more popular among organizations since it is a scalable and reasonably priced choice. The website load time would be reduced and the users would have a satisfactory experience.
- Improve the metadata
Meta title and meta description are parts of the metadata. Some individuals mistakenly think that the meta title is the same as the post’s title (H1), however, the meta title is the title that appears in a keyword search on Google, while the meta description is the text that appears below the title. Therefore, it is essential that the title and description include the main points of the content so that the user can choose which link to click to access the information he needs.
While writing the title, you can be imaginative and unique, but a compelling meta title should be short and to the point. The core keyword should typically be in the title, and the other keywords should be in the description. The post title or H1 might also contain secondary keywords.
- Use the correct heading structure
The WordPress editor offers you many heads that highlight various text areas. H1 is the page’s primary heading or title, and there are options from H1 to H6. Every post should only have one H1. The next most significant heading is H2, followed by H3 and so forth. H3 is the most popular option for listicles for every item on the list.
Instead of being flung around carelessly, headings should be used effectively to give the post a thorough structure and make it easier to read. You can use H3 inside of H2, H4 inside of H3, and so on, although WordPress users do not recommend using the opposite arrangement.
- Using images, videos, and Infographics in the post
Of course, it goes without saying that a picture is worth a thousand words. How do we make our content stand out in the fast-paced world of today, where fresh content is always appearing online? One method to do this is by including eye-catching and attractive photos in our content. Utilize unique images. For quickly creating colourful content, investing in tools like Canva, Camtasia, and Pic Monkey is wise.
- Proofreading & Editing
It is essential that you proofread the information you are producing and have an experienced editor revise it. The editor should ideally be a native speaker, but if not, choose someone with solid qualifications and fluency in the language. As previously noted, there is fierce competition among content producers to provide fresher and better content, and there can be no compromise on quality.
- Use contextual internal linking
Internally linking pertinent pages to the content is a wonderful strategy to keep visitors on your website. For instance, suppose you were producing a handbook on what multisite is. If your content covers pertinent subjects like What is WordPress Multisite, Multisite Domain Mapping, WordPress Multisite Plugins, How to Manage a WordPress Multisite Network, etc., you can easily add links to them.
To avoid spamming the user with undesired and unnecessary links, make sure you only link to pertinent material. For instance, a user who is reading about the distinction between a latte and a mocha will be curious about the various types of coffee beans, the strongest varieties, etc. and not about the best breakfast places, benefits of summer drinks and juices, etc.
- Checking the Keyword Density
The keywords in the blog post shouldn’t appear forced; instead, they should appear to be a natural component of the content and be written naturally. The keywords should not exceed the maximum kw density. So considering a 1000-word article use the main focus keyword 2 to 3 times in the text, once in the headings and once in the meta title. Exact match is not required, it can be a variation also.
- Categorize each post
The post should have appropriate tags and categories. WordPress offers choices for many categories, allowing you to categorise your posts. It keeps pertinent posts together and the posts structured.
- Recheck the published version
Once the content is published, you should always go through it and reread it thoroughly to catch any mistakes or minor errors like wrong spellings, missing ‘the’ or ‘a’ Another thing you must always check is whether the internal links on the page are working fine or not.
Additionally, adding WordPress SEO add-ons like One of the most common solutions is YOAST seo. It offers helpful content recommendations, such as whether the keyword density is too low or too high, whether the headers are pertinent to the text, and where you may add more keywords, such as in the title or headings.
These are a few of the best recommendations for optimising a WordPress article for your website or blog. Use them to rank on Google and differentiate your content from the competition.