What is Barbicor? EYNTK all about the hottest millennial summer trend ever

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  • You have to live under a rock not to hear about Barbicor.

    The millennial summer fashion trend is taking the world by storm, so get ready to see your nearest and dearest dressing like a plastic mantel doll.

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    Inspired by Greta Gerwig’s upcoming release barbie (July 2023), the retro trend centered around the distinctive “Barbie pink” color.

    And after viral snaps of Margot Robbie and Ryan Gosling stepping out as Barbie and Ken in neon athleisure, the trend has already extended to include Barbie-appropriate accessories, too. We’re talking big phones, hair dryer handbags, high ponytails, rollerblades and retro shades.

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    According to data from Clearpay, the barbicore trend is already influencing the business, with sales of neon and fuchsia clothing seeing a 44% increase, and a 36% increase in denim clothing sales.

    Scrunchies (one of Barbie’s signature accessories) have seen the biggest jump in sales, up 1099%. Other niche Barbie sales spikes were blond hair dye, which saw a 47% increase, and leotards, which have seen a 12% spike.

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    In short – men and women all over the world are going crazy for Barbicor, and we are here for it.

    As the trend reaches its peak, we’re here to break it down for you. So, what is barbicore? Where did it come from? Who is following the trend? And how can we buy it?

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    What is Barbicor?

    Barbicor Mattel’s fashion doll is a retro aesthetic inspired by Barbie. The nostalgic trend is a millennial and Gen Z is back for the hyper-feminine Barbie aesthetic. Vibrant pink is the most distinctive feature of Barbicor, but among other Barbie-appropriate accessories are visors, leg warmers, scrubs, and leotards. Essentially, everything your childhood Barbie doll wears is in fashion this summer, so go wild.

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    shop barbicore

    Zoe De Paas Kylie Rose Sunglasses – £75 | wolf and badger
    These Zoe de Paas Kylie Rose sunglasses are in Barbie pink, with a handmade pink eco acetate frame and rose flash mirror lenses.

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    Jimmy Choo Evelyn Fuchsia Satin Sandals, £795 |net a porter
    Jimmy Choo’s Eveline heel sandals are the epitome of barbicore—crafted from fuchsia satin and featuring a hand-tied mesh bow.

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    HAI oversized silk-satin scrunchie – £22 | Selfridges
    An oversized scrunchie is a Barbicor necessity, and this High 100% Silk number is as pink as it is voluminous. 100% Barbie Suitable.

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    Philosophy Di Lorenzo Serafini Faux Leather Shorts – £335 | net a porter
    Philosophy Di Lorenzo Serafini’s hot pink high-waisted flared shorts are a must-have this summer, crafted from faux leather and have five pockets and double belt loops.

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    Reformation Aubrey Linen Dress – £98 | Improvement
    Reformation’s Aubrey linen dress is the barbicore dress of summer. The hot pink mini dress is crafted from 100% linen, fits comfortably, with an A-line skirt and straight neckline.

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    & Other Stories Cropped Textured Bikini Top – £27 | and other stories
    A cropped bikini top is a summer essential, and none is more flattering than this and other Stories offerings with a scoop neck and textured finish.

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    Fiorucci Angels Clear Bucket Hat – £38.50 | fiorucci
    Bucket hats are a Gen Z staple, so Fiorucci’s transparent pink PVC offering featuring the signature Angels logo is an essential for a 2022 Barbicor wardrobe.

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    JACQUEMUS Le Chiquito Medium Leather Top Handle Bag – £535 | Harvey Nichols
    Nothing says Barbie like a little pink bag and this Jacquemus leather cross-body piece is iconic. Made in Italy and crafted from 100% cow leather, it features gold-toned hardware, a single top handle, and a detachable shoulder strap.

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    Moschino Hairdryer Bag – £567 | Moschino
    This is a hairdryer handbag – should we say anything more? This pink Barbie-appropriate bag is made from 100% Acrylonitrile Butadiene Styrene, which features a removable gold galvanic chainring. And no, it won’t dry out your hair either.

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    GANNI recycled shell shorts – £165 | Matchesfashion
    These GANNI Dreamy Days pink tie-dyed shorts are made from recycled shell, with an elastic drawstring waistband and side pockets. Perfect metal athleisure.

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    Where did barbicore come from?

    The upcoming Greta Gerwig film and its teaser photos have undoubtedly sparked interest around the barbicore trend. Who doesn’t want to look like Margot Robbie and Ryan Gosling? But, with some claiming that the Barbie pink wave was actually on its way before that, this year saw some early vibrant pink ensembles at the Met Gala, among other 2022 fashion events.

    Earlier this month Valentino’s Fall/Winter 2022 show received a significant nod for a Barbie pink color, and its attendees certainly got the memo. In fact, virtually the entire front row wore shadows.

    celebrities wearing barbicore

    Margot Robbie and Ryan Gosling have essentially been on top of the barbiecore trend, but from the Met Gala to the Valentino Fall/Winter 2022 front row, celebrities are following in a big way this summer.

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    Florence Pugh, Anne Hathaway, Ariana DeBos and Zendaya Valentino were among the A-listers wearing head-to-toe pink over the fro, and Sebastian Stan deserves special mention for his statement Barbicor Met Gala look.

    Other celebrities who have followed the trend include Kim Kardashian, John Legend, Megan Fox, Hailey Bieber, Ashley Park, and Lizzo.

    Sebastian Stan at the 2022 Met Gala. Getty Images.

    Is this a feminist statement?

    Actually yes. Barbicor is being followed not only as a fashion trend, but also as a statement, challenging society’s stereotypes of femininity and rejecting outdated beauty standards.

    “I think we’ve changed the way we think about the stereotypical Barbie girl with blonde hair and the perfect body,” explained 21-year-old L.A.-based blogger Chazlynn Yvonne Stunson, via business Insider, “Nowadays, we’re seeing all kinds of individuals, such as ourselves, participate in beauty.”

    So yes, around the world, people are riding the vibrant pink wave to challenge stereotypes and portray a more diverse image of Barbie.

    We will continue to update this story.

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